An investment in Humana is an investment in sustainable welfare. The company has a strong position in the growing care market and a clear strategy for achieving its overall goal of being the obvious provider of care services in the Nordics for customers, clients and contractors who demand high quality.

Humana wants to set a new, higher standard of care in the Nordic region.

Several underlying trends in the world at large show that the need for care is increasing and is expected to continue to increase over the coming years. Thus, demand for innovative, cost-effective, high-quality care services will also increase. These trends include, among other things, an ageing population, increasing mental illness, old property holdings and increased demands for quality, specialisation and individual adaptation.

Humana contributes to price competition, quality competition, freedom of choice and drives social innovation. In this way, Humana acts as a catalyst for sustainable development in the entire care industry. The company has a clear strategy for how its operations will continue to develop and clear targets that focus on growing profitably
and sustainably – socially, economically and environmentally.
Through investments in research and constant development to meet the changing needs of the market, together with results oriented care that intends to fundamentally change the care market, Humana wants to set a new and higher standard of care in the Nordic region.


Five reasons to invest in Humana:


Humanas operations are underpinned by strong core values and ESG-committment focusing on people and quality. 

1. Humana drives the future of welfare

  • Ambitious and committed care that will be able
    to demonstrate the results of the interventions.
    Ambition to develop more social outcome measurements and enter into social impact bonds.
  • Invests in social innovation that will change the
    care market, including research in treatment
  • Humana works for the benefit to help more
    people to a better life.
  • Humana’s ambition is to establish a new and
    higher standard of care in the Nordics, with the
    aid of extended quality measures (HQI).

2. Care is a stable and growing market

  • Sector with supporting market trends.
  • Market leader within personal assistance,
    individual och family care and growing within
    elderly care and healthcare.
  • Complex care services with high degree of
    specialisation, permit requirements and investments create high entry barriers.
  • Strong organisation, well equipped to meet
    societal challenges.

3. Humana has a clear and sustainable strategy

  • Clear ambition to be the first choice for
    everyone working in the care sector.
  • High-quality operations under continuous
    development. The standard for qualitative
    care should constantly be pushed forward.
  • Profitable growth is created through development of existing services and opening new units. Complements and acceleration of
    organic growth takes place through acquisitions. Humana has a strong history of selective, value creating acquisitions.
  • Committed and responsible local partner to
    contractors. Acts as a driving force for diversity and inclusion and contributes to stronger public finances.

4. Humana has a sustainable growth ambition and is well equipped for margin improvements

  • Humana shall grow 5 percent organically with
    an additional 2–3 percent possible from
  • Historically stable growth.
  • Over the last five years, the annual average
    revenue growth was 8.3 percent.
  • Over the last five years, the annual average
    operating margin was 5.5 percent.
  • Investment in operational infrastructure creates
    possibilities to use existing infrastructure to
    increase margins.
  • Good pricing power within important segments.

5. Good cash conversion reduces risk

  • Revenues from state and municipalities, who
    pay on time and are creditworthy.
  • Strong operational cash flow and good
    cash conversion, which is partly used for
  • For the last three years, cash conversion
    (operating cash flow divided by EBITDA)
    amounted to 93 percent 2020, 86 percent
    2021 and 78 percent 2022.